Check out these leading innovation articles that were published in August, 2023 and were the most popular among our Inside Outside readership. Sign up today at Inside Outside Innovation newsletter for our complete innovation reading list for innovation leaders.
Leading Innovation Articles from August 2023
The 9 Rules Of Innovation – Greg Satell
- There are multiple paths to innovation. Greg Satell maps out nine of them, from “Innovation is Never a Singular Event” to “Collaboration is the New Competitive Advantage.”
A Brief History of Consumer Culture – MIT Press
- “Over the course of the 20th century, capitalism preserved its momentum by molding the ordinary person into a consumer with an unquenchable thirst for more stuff.”
You’re Not a Leader if You Don’t Do This 1 Thing – Robyn Bolton
- “It’s easy to show up to lead operations. It’s hard to show up to lead innovation. When you are doing something new, facing more unknowns than knowns, and can’t guarantee an outcome, let alone success, showing up is scary. No one will blame you if you’re not there because you’re focused on the core business and its known risks and rewards.”
How the Most Successful B2B Startups Came Up with Their Idea – Lenny Rachitsky
- Lenny begins a 7-part series on starting and scaling a B2B business. Part 1 looks at finding a new ideas. “No matter which path you take, you are looking for two things: pain and pull. Pain tells you there’s an opportunity to solve a problem, and that it’s important. Pull tells you that you’re actually solving the problem.”
Four More Articles
The 5 Elements Of The Changemaker Mindset – Digital Tonto
- “…we need to shift from a manager mindset to a changemaker mindset in which we no longer assume an environment of predictability, but explore unknowns in an atmosphere of uncertainty. Not everybody will be willing to make the journey with us, so rather than relying on a consensus, we will need to build a coalition and leave some people behind.”
The Value of Digital Transformation – HBR
- “A digital and AI transformation, however, cannot be done in “special project” mode. To pull this off, the entire organization must be able to deliver constant digital innovation, which requires a holistic set of capabilities.”
What Makes Japanese Food Packaging More Innovative and User-centric than Its Western Counterparts? – Elvis Hsiao
- “Have you ever experienced the joy of unwrapping a gift, the anticipation building as you peel away the layers to reveal the treasure inside? Now, imagine if everyday packaged goods could evoke that same feeling of excitement and ease. This is the reality of Japanese food packaging design where opening a simple snack or a ready-to-eat meal can turn into an experience of discovery and surprise!”
When Should You Give Up On Your Startup Idea? – Joe Procopio
- Advice on when to quit, when to pivot, and when to stay the course.
Four More Articles
Empty Office Buildings Are Being Turned Into Vertical Farms – The Smithsonian
- “With office usage hovering near 50 percent of pre-pandemic levels, cities are putting the underutilized space to new use growing food.”
Scale Your Innovation by Mapping Your Value Network – Human-Centered Change and Innovation
- The story behind the invention of sliced bread and lessons learned from assembling ecosystems that create value.
Cultivating a State of Mind for Ideas to Grow – Less Wrong
- “One thing that sets these intensely creative individuals apart, as far as I can tell, is that when sitting with their thoughts they are uncommonly willing to linger in confusion. To be curious about that which confuses. Not too rapidly seeking the safety of knowing or the safety of a legible question, but waiting for a more powerful and subtle question to arise from loose and open attention. This patience with confusion makes them good at surfacing new questions.”
AI at Work: What People Are Saying – BCG
- A new BCG report shows that 86% of employees agree that they’ll require training to prep for AI, but only 14% have received such training.
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