Jyoti Shukla is the senior director of user experience at Nordstrom. Brian Ardinger, Inside Outside Innovation founder, talks with Jyoti about some of the challenges they’ve faced as a 116 year old retail business transitioning in a world of disruption.
Jyoti also gave some specific examples about how to prioritize customers when testing new user experiences. She emphasizes the importance of diversity when considering and developing profiles of customer personas.
Reach Jyoti on LinkedIn.
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