Slava Rubin is a co-founder of Indiegogo, the crowdfunding website that helps entrepreneurs and startups validate products and bring them to market.
Slava talks with Brian Ardinger, Inside Outside Innovation Founder, about how corporations, such as GE and Whirlpool, are using the platform as well to validate their product research with massive success.
He also gave an excellent example of how sites like Indiegogo allow product developers to adjust to market demands almost immediately.
For another perspective on democratization of retail and dispersal of capital, check out Ep. 68 to hear from Lindsay Angelo, a strategy consultant formerly with Lululemon.
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