Ep. 46 – Derek Mauk, Senior Innovation Brand Manager at Anheuser-Busch, on Design Thinking & Lean Startup

Ep. 46 – Derek Mauk, Senior Innovation Brand Manager at Anheuser-Busch, on Design Thinking & Lean Startup

Derek Mauk is the senior innovation brand manager at Anheuser-Busch.

In part 1 of his interview with Brian Ardinger, Inside Outside Innovation Founder, Derek Mauk talks about Derek Mauk, Senior innovation brand manager at Anheuser-BuschAnheuser-Busch’s new project, the Best Damn Brewing Company.

He lays out building the new line using design thinking, lean startup, and startup engagements. We’ll hear more about this in part 2.

Follow @theiosummit for updates on the Inside Outside Innovation Summit in June and get your ticket at theiosummit.com.

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Episode 46

Ep. 46 – Derek Mauk, Sen...