Corporate Innovation, Mid-Level Managers and the New 20%
Ralph Welborn has spent over 25 years providing business and technology advisory services to both private and public sector organizations globally. He has held a variety of leadership positions, including CEO of Imaginatik, the market-leading innovation advisory, and platform company and leader of IBM’s Strategy & Transformation business in the Middle East and Africa.
In this podcast, Brian Ardinger talks with Ralph about his new book Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth. The Topple Rate refers to how major companies are failing, and how that is fall is accelerating. Companies are attempting digital transformation and corporate innovation efforts, with little success.
Ralph believes we need to avoid running the Red Queen race and learn from the companies having explosive growth. Currently, approx. 20% of a company’s capabilities are driving 70% of value. However, this will not be the new 20% that they will need tomorrow. Companies don’t have to focus on a lot of things to make a big impact. Understand that you should focus your innovation program on the new 20%. We must not look at firm-based strategies anymore. We must engage with the emerging business ecosystem to capture new value. Orchestrating capabilities of others.
We must also turn the lens around on the points of friction of our customers. What are the capabilities we need to solve that problem and then, what are the products and services we have that could fit, or what do we need to create? Examine where the value is being created and destroyed and where are we going to plant our flag. What are the unique set of capabilities around planting that flag and how are we going to orchestrate our ecosystem to plant the flag.
They also discussed why mid-level managers are key to innovation.
If you are interested in more discussion on corporate innovation, check out Brian Ardinger’s discussion with Janice Fraser with Bionic at https://insideoutside.io/podcast/ep-84-janice-fraser-w-bionic-solution/
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