Product Development to Create Raving Fans Using Game Thinking
Amy Jo Kim is a longtime innovation consultant. She is also author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.
Amy Jo spoke to Brian Ardinger, Inside Outside Innovation, about the concept of superfans, mainstream majority, and early majority. She describes why identifying these demographics is crucial for success.
For more information on Amy Jo Kim
Check out Amy Jo’s book Game Thinking on Amazon.
If you are interested in product development, check out Brian’s interview with Laura Klein.
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