Product Development to Create Raving Fans Using Game Thinking
Amy Jo Kim is a longtime innovation consultant. She is also author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.
Amy Jo Kim spoke to Brian Ardinger, Inside Outside Innovation, about the concept of superfans, mainstream majority, and early majority. She describes why identifying these demographics is crucial for success.
Check out Amy Jo’s book Game Thinking on Amazon.
If you are interested in product development, check out Brian’s interview with Laura Klein at https://insideoutside.io/podcast/ep-34-laura-klein-w-lean-startup-for-product-design/
GET THE LATEST RESOURCES
Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE NOW