Ep. 106 – Amy Jo Kim, Author of Game Thinking

Ep. 106 – Amy Jo Kim, Author of Game Thinking

Product Development to Create Raving Fans Using Game Thinking

Game Thinking, Amy Jo KimAmy Jo Kim is a longtime innovation consultant. She is also author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.

Amy Jo spoke to Brian Ardinger, Inside Outside Innovation, about the concept of superfans, mainstream majority, and early majority.  She describes why identifying these demographics is crucial for success.

For more information on Amy Jo Kim

Check out Amy Jo’s book Game Thinking on Amazon.

If you are interested in product development, check out Brian’s interview with Laura Klein.

 

FREE INNOVATION NEWSLETTER & TOOLS

Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE

You can also search every Inside Outside Innovation Podcast by Topic and Company.

For more innovations resources, check out IO’s Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database.

 

Share Episode

The Feed

Episode 106

Ep. 106 – Amy Jo Kim, Au...