Justin Mares is co-author of Traction: A Startup’s Guide to Getting Customers. Traction is a guide to getting customers. For startup founders, marketers, and those curious about how today’s startups grow and get traction, this is a book to read.
The book describes how founders of several big companies like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups.
In this interview with Brian Ardinger, Inside Outside Innovation, Justin dives into how Traction has defined his journey and developed his learnings.
FREE INNOVATION NEWSLETTER
Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE