In today’s episode from the Lean Startup Conference, we talk with Jonathan Bertfield. He has more than two decades of experience focusing on digital transformations in large enterprises and is an expert on implementing lean startup in these giant organizations.
Jonathan discusses the importance of high level managers actually talking to real customers, the potential of the Objectives and Key Results tool for calculating incentives for internal innovators, and the thing that is more important than tools for a company to be successful at lean.
Connect with Jonathan Bertfield
Connect with him on twitter @Berters and at myspinnaker.co
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