Ep. 37 – Josh Seiden & Jeff Gothelf, authors of “Sense and Respond”

Ep. 37 – Josh Seiden & Jeff Gothelf, authors of “Sense and Respond”

The market of innovation consulting has transformed in the past 5 years and Jeff and Josh have witnessed it all. In their book "Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously" they answer the need for clear and detailed instruction to execute true lean strategies in large businesses. The book is available for pre-order on Amazon and you can connect with Josh and Jeff on twitter @jseiden and @jboogie.

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Episode 37

Ep. 37 – Josh Seiden &am...