Check out five innovation articles from July 2024 that were the most read among our Inside Outside members. Sign up today at Inside Outside Innovation newsletter for our complete innovation reading list for innovation leaders.
Five Innovation Articles from July 2024
Creativity is the Byproduct of Work – Robin Rendle
- “You are not creative and then create something, you become creative by working on something, creativity is a byproduct of work. This reminds me that a few weeks I was stuck on a design problem. So I did what I always do: I kept slamming my head into the wall, over and over again and made fifty iterations and tried every bad idea possible. Then—after weeks of slamming—it all clicked. I found a creative (maybe innovative!) way of solving this particular problem and felt a huge wave of relief. But, after I figured it all out, I realized that I never would’ve had this idea if I had just waited for it. Great ideas don’t come to me if I wait for them, they happen whilst I’m bouncing my head off the wall.”
The 100X Method – For the Interested
- “What if you only worked on projects you’re willing to commit to doing 100 times? It’s a powerful question you can use to focus your efforts, steady your commitment in tough times, and ultimately accomplish your goals. I call it The 100x Method and here’s how it works…”
The Pepsi Smart Can – Mauro Porcini
- “Let me introduce you to our new PEPSI SMART CAN, a CAN-vas for creativity, a media that will unlock new ways of storytelling, a gate to access new experiences, for the new generation of people “thirsty for more”. The Smart Can, wrapped in a flexible 3D high definition screen, was developed by our global beverage design team in Ireland, and started as a side project, leveraging that 15% of free time that we give to people to explore their passion projects (one of the most inspiring lessons I learned at 3M, more than 22 years ago, and that I brought with me to our design team at PepsiCo 12 years ago).”
The Most Innovative Travel Companies are Focused on this One Thing – Fast Company
- “The companies making the biggest impact in travel and hospitality this year are easing long-standing travel pain points by creating technology—chatbots, search engines, and booking tools—that provides one thing that all travelers crave: flexibility.”
Self-Commoditization & How Starbucks Devalued Its Own Brand – HBR
- “Starbucks’ problems illustrate how companies that had succeeded by offering customers exceptional experiences can succumb to the temptation to pursue goals like efficiency and volume and, in the process, commoditize themselves.”
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