Tom Rideout, formerly with AAA, is now with Blue Rocket, which specializes in digital product design and development. Tom is also speaking at the Back End of Innovation conference happening this week in Orlando, Florida. We invited him on the show to share about something we haven’t addressed much: coordinating and engaging with boards of executives. Tom shared an exciting example of how to get them involved, and he also dived into how he was able to boast a 4:1 ROI ratio with four products during his time at AAA. Reach out to him on LinkedIn or at bluerocket.us.