Slava Rubin is a co-founder of Indiegogo, the crowdfunding website that helps entrepreneurs and startups validate products and bring them to market. Slava shared with Brian how corporations, such as GE and Whirlpool, are using the platform as well to validate their product research with massive success. He also gave an excellent example of how sites like Indiegogo allow product developers to adjust to market demands almost immediately. You can reach Slava directly at email@example.com. For another perspective on democratization of retail and dispersal of capital, check out last week's episode (number 68) to hear from Lindsay Angelo, a strategy consultant formerly with Lululemon.