Derek Mauk is a senior innovation brand manager for Anheuser-Busch (ABI).
In part 2 of his interview with Brian Ardinger, Inside Outside Innovation Founder, he shares more about how the Best Damn Brewing Co. team was able to pull off such a multi-dimensional innovation effort in a relatively short amount of time, and how they dealt with the inevitable problems that arose along the way.
We also hear about the diverse set of outlets ABI uses to engage with startups and solve problems without having to completely reinvent the wheel–or the beer.
Connect with Derek Mauk and Anheuser-Busch innovation
Connect with Derek Mauk on LinkedIn or on Twitter @AnheuserBusch. Find information and tickets for the Inside Outside Innovation Summit at theiosummit.com and tell us your story on Twitter @theiopodcast to get on the show.
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